PRIVACY POLICY

Effective Date: May 25, 2018


Riding For Women, LLC is committed to protecting the privacy of our online visitors. As a US based business we comply with the 2003 US Federal CAN-SPAM Act and additionally adhere to provisions of Canada’s CASL and Europe’s GDPR regulations.


Heather Beachum (Riding For Women, LLC) owns and operates this www.RidingForWomen.com website business.  All references to “we”, “us”, this “website” or this “site” shall be construed to mean Riding For Women, LLC.  We understand that visitors to this website are concerned about the privacy of information. The following describes our privacy policy regarding information, including Protected Information (defined below), that we collect through this website.  By using this website you are accepting the practices described in this Privacy Policy.


These terms of service (TOS) govern your use of our websites, which are provided by Riding For Women, LLC as well your use of any products or services provided by Riding For Women, LLC.

 

By accessing our websites, or by using our products and services, you are indicating your acknowledgment and acceptance of these terms of use.

 

These terms of service apply to your use of all of the sites and services owned or operated by Heather Beachum and Riding For Women, LLC. (collectively “we,” “us,” or “our”), including HeatherBeachum.com, RidingForWoman.com and any other site that we have owned or operated, do own and operate or may own or operate in the future.


We collect information from online visitors who ask to receive our information and our emails. Anyone who wishes can choose to be removed from our mailing list at any time by clicking the unsubscribe link at the bottom of all of all of our broadcasts and autoresponder messages. We additionally track visitors to our website, further details on the tracking are available below.


HOW WE MODIFY THIS PRIVACY POLICY


We reserve the right to modify this Privacy Policy at any time, and without prior notice, by posting an amended Privacy Policy that is always accessible by clicking on the “Privacy Policy” link on this site’s home page. Your continued use of this site indicates your acceptance of the amended Privacy Policy.


You should check the Privacy Policy through this link periodically for modifications by clicking on the link provided near the top of the Privacy Policy for a listing of material modifications and their effective dates.


Regarding Protected Information (defined below), if any modifications are materially less restrictive on our use or disclosure of the Protected Information previously disclosed by you, we will obtain your consent before implementing such revisions with respect to such information.


THE TYPES OF INFORMATION WE COLLECT


Protected Information.  We collect information from you that is protected for purposes of privacy and data security (“Protected Information”).  Protected Information that we collect may vary with each separate purpose for which you provide it, and it may include one or more of the following categories: name, physical address, an email address, phone number, and billing address, and location data.


Non-Personal Information.  We reserve the right to collect anonymous information such as your browser type, the URL of the previous website you visited, your computer’s operating system and Internet protocol (IP) Address, Internet domain and host name, your Internet Service provider, your clickstream data, and the dates and times that you may access this site and specific pages (“Non-Personal Information”).  Non-Personal Information is essentially anonymous when collected; however, it’s possible that Non-Personal Information could be used to identify you; however, we will not use Non-Personal Information for this purpose.


HOW AND WHEN WE COLLECT INFORMATION


Protected Information.  We collect Protected Information at the time you provide it to us.  We collect Protected Information through sign-up forms and as part of your registration for an account, product, or service from this website.  Protected Information that we collect may vary with the each sign-up or registration.


Your Communications With Us.  We collect Protected Information that we receive from you as you communicate with us.


Passive and Analytical Information.  We reserve the right to monitor your use of this site.  As you navigate through this site, Non-Personal Information may be passively collected (that is, gathered without your actively providing the information) using various analytics and reporting technologies, such as cookies and web beacons.


COOKIES


A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server. Cookies do many things including remembering your preferences, improving usability, and improving your visit overall to the site.


If you wish to remove cookies or block future cookies from your devices you can do so by adjusting your browser settings. It is important to note that if you use more than one browser you will need to adjust your settings in those browsers as well. Please note that cookie based opt-outs are not always effective on mobile devices. You can learn more about cookies at www.allaboutcookies.org.


A similar technology to cookies are web beacons and tracking pixels, which are small transparent images placed on the site that help monitor the behavior of web visitors.


We use analytics cookies and the Facebook tracking pixel on www.RidingForWomen.com. Additionally we use share buttons which may use third party cookies and web beacons.


Analytics cookies: At times, we may use Google Analytics to analyze the use of our website. Google Analytics does not collect personally identifiable information (such as name and email address) on our site visitors. The information gathered includes browser type, IP address, URLs visited and location information. The data collected is used to create trending reports and to analyze behavior on the website with a goal to improve the user experience of the site as well as to improve the traffic of the site. You can opt out of Google Analytics using a browser extension that Google provides (see below).


Google’s Privacy Policy

Google Analytics Opt-out Browser Extension


Facebook Pixel: We have the Facebook pixel installed on www.RidingForWomen.com. While the Facebook pixel does not collect any personally identifiable information (such as name and email address), it may be used to match up visitors to our website and Thrive Theme to defined audience segments in the Facebook advertising tool, providing demographic and interests information regarding visitors to the site. The information the Facebook Pixel collects is used to customize ads on the Facebook platform for interest based advertising.


Facebook’s Privacy Policy

Facebook participates in the Webchoices opt-out tool


Both the Google Analytics and the Facebook pixel tags may be implemented using Google Tag Manager.


HOW WE USE YOUR INFORMATION


We collect personal data (name and email address) for individuals that have consented to join our email lists.


For the purposes of the European GDPR regulation, we are a “data controller” of your personal data. Your personal data is required to provide the services you have requested (which is to receive our emails on topics such as websites, social media, digital marketing, and online product launches). We keep your personal data as long as we are providing services.


Each email sent has an opt-out link that will permanently remove the data subject (a GDPR term meaning YOU if you have subscribed to our email list) from our databases.


EMAIL TRACKING


Emails sent to individuals may include links to other sites, cookies, and other tracking with your interaction with the email. For example, we have cookie technology that allows us to see the following:


  • If you have opened an email
  • If you have clicked a link in an email


You can opt out of our email list and the data processing mentioned above at any time using the opt-out links in the emails we send.


Our email service provider is Active Campaign.

https://www.activecampaign.com/privacy-policy/


We use your Protected Information for the performance of the services or transaction for which it was given, our private, internal reporting for this site, and security assessments for this site.


We may use your Protected Information to send you emails and/or pre-recorded phone messages (see EMAIL; OPT-OUT below).


We do NOT tie or link your Protected Information to Non-Personal Information with persistent identifiers.  For example, we would not tie or link your email address (Protected Information) with information collected by a cookie regarding the length of time you visit our site (Non-Personal Information).


We reserve the right to make full use of Non-Personal Information.  For example, we may use Non-Personal Information to provide better service to site visitors, customize the site based on your preferences, compile and analyze statistics and trends about the use of this site, and otherwise administer and improve this site for your use.


HOW WE DISCLOSE YOUR INFORMATION


General Disclosure Policy.   Our general policy is that we will not share, sell, rent, or provide access to your Protected Information to others.  The only exceptions to this general policy: (i) are described in the subsections below, and (ii) if you explicitly approve through our site. We reserve the right to disclose Non-Personal Information without restriction.

Disclosure to Affiliated Entities.  We reserve the right to provide your Protected Information to any affiliated entities we may have, including our subsidiaries.  Affiliated entities are entities that we legally control (by voting rights) or that control us.


Disclosure to Service Providers for Website Operations.  We reserve the right to disclose your Protected Information to our trusted service providers that assist us with the operation and maintenance of this site.  For example, we may use third parties to process payments, host our servers, provide security, and provide production, fulfillment, optimization, analytics, and reporting services.  We will take commercially reasonable efforts to cause these third parties to agree to hold your information in confidence or to disclose information only to third parties that we believe in good faith have instituted and follow privacy and security policies that are acceptable to us.


Disclosure to Successors.   If we are acquired by or merged with a third party entity, or if we sell this website business or a line of business from this website, we reserve the right to transfer your Protected Information as part of such merger, acquisition, sale, or other change of control.   In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors’ rights generally, we reserve the right to transfer your Protected Information to protect our rights or as required by law.


Disclosure Incident to Legal Process and Enforcement.  We reserve the right to disclose your Protected Information if we have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary (i) to satisfy any applicable law, regulation, legal process or enforceable governmental request (such as for example, to comply with a subpoena or court order), or (ii) to investigate or enforce violations of our rights or the security of this site.


Disclosure to our Marketing Affiliates and Resellers; Your Virginia Privacy Rights. We reserve the right to disclose your Protected Information to any of our (i) marketing affiliates that referred you to our site for purposes of sales by us, and (ii) resellers that may re-sell our products or services to you.  We may also disclose your Protected Information to any marketing partners that may participate in the offer or related fulfillment. Understand that you originated with these marketing affiliates and resellers, and that the information you may provide to them is subject to their privacy policies also. Disclosure When We Act as a Marketing Affiliate or Reseller for Others. We may act as a marketing affiliate or reseller for certain of our marketing partners for purposes of selling their products or services to you, and we reserve the right to right to disclose your Protected Information to them for purposes of transaction processing, fulfillment, and support. These marketing partners may also email you regarding complimentary products or services, however, you have two ways to opt out of receiving these emails – (i) contact us (as provided below under the Contact Us heading) with a request to opt out, or (ii) wait until you receive an email from them and then unsubscribe.


SPECIFIC INFORMATION ABOUT COOKIES AND WEB BEACONS


3rd Party Cookies for Web Analytics and Reporting.  We reserve the right to use web analytics services provided by 3rd parties. These services use 3rd party cookies (cookies passed by others, not by us) to collect Non-Personal Information about your use of this site.  These web analytics services may also transfer this information to third parties where required to do so by law, or where such third parties process the information on the service’s behalf.


3rd Party Cookies for Serving Behavioral Ads; Flash Cookies.  We reserve the right to serve our ads and third party ads on our site that are targeted to your interests (“3rd Party Behavioral Ads”).  3rd Party Behavioral Ads are served by 3rd party advertising services that use 3rd party cookies (cookies passed by others, not by us) to collect Non-Personal Information about your use of this site and other websites.   This information is your “behavioral data”. 3rd Party Behavioral Ads do not use your Personal Information. Instead, they associate your behavioral data on visited sites with your computer, so that the ads your computer sees on this site are more likely to be relevant to your interests.  These advertising services may also transfer this information to third parties where required to do so by law, or where such third parties process the information on the service’s behalf. We will provide notice and the opportunity to opt-out of receiving 3rd Party Behavioral Ads; however, the 3rd party advertising services that serve ads on our site may use Flash cookies which may make it more difficult to opt-out effectively.  Flash cookies are not the same as “browser cookies”. Flash cookies consist of an Adobe Flash Media Player local shared object (LSO) that is used for tracking purposes. The Adobe Flash Media Player is software that enables users to view content on their computers. Flash cookies are also accompanied by a browser cookie. If you delete the browser cookie, the Flash cookie will automatically create (or re-spawn) a replacement for the browser cookie.  For information on how to delete a Flash cookie, visit http://kb2.adobe.com/cps/526/52697ee8.html or search the Web for “How to delete flash cookie”.

Participation in Google’s Adsense Network.  We reserve the right to participate in Google’s AdSense network for purposes of serving 3rd Party Behavioral Ads.  Google uses DoubleClick’s DART cookie in its AdSense network. You may opt out of the use of the DART cookie. For information regarding how to opt out, go to http://www.google.com/privacy_ads.html.


Web Beacons.  A web beacon is an electronic image placed in the code of a web page.  We reserve the right to use web beacons to monitor the traffic patterns of users from one of our pages to another and to improve our site’s performance.


DATA SECURITY


We will implement reasonable and appropriate security procedures consistent with prevailing industry standards to protect data from unauthorized access by physical and electronic intrusion.  Unfortunately, no data transmission over the Internet or method of data storage can be guaranteed 100% secure. Therefore, while we strive to protect your Protected Information by following generally accepted industry standards, we cannot ensure or warrant the absolute security of any information you transmit to us or archive at this site.


ONWARD TRANSFER OUTSIDE YOUR COUNTRY OF RESIDENCE


Any Protected Information which we may collect on this site will be stored and processed in our servers located only in the United States.  By using this site, if you reside outside the United States, you consent to the transfer of Protected Information outside your country of residence to the United States.


UPDATING PROTECTED INFORMATION


Upon request, we will permit you to request or make changes or updates to your Protected Information for legitimate purposes.  We request identification prior to approving such requests. We reserve the right to decline any requests that are unreasonably repetitive or systematic, require unreasonable time or effort of our technical or administrative personnel, or undermine the privacy rights of others.  We reserve the right to permit you to access your Protected Information in any account you establish with this site for purposes of making your own changes or updates, and in such case, instructions for making such changes or updates will be provided where necessary.


EMAIL AND PRE-RECORDED PHONE MESSAGES; OPT-OUT


This site treats email messages and other electronic messages that are sent through this site and not viewable by others as confidential and private, except as required by law, including without limitation, the Electronic Communications Privacy Act of 1986, 18 U.S.C. Sections 2701-2711 (the “ECPA”).  The ECPA permits this site’s limited ability to intercept and/or disclose electronic messages, for example (i) as necessary to operate our system or to protect our rights or property, (ii) upon legal demand (court orders, warrants, subpoenas), or (iii) where we receive information inadvertently which appears to pertain to the commission of a crime.  This site is not considered a “secure communications medium” under the ECPA.


If you supply us with your e-mail address you may receive periodic messages from us with information specific to the site and required for the normal functioning of the site as well as for new products or services or upcoming events or offers from us.  If you prefer not to receive these periodic email messages, you may opt-out by following the instructions in the email. Some of these emails from us may contain promotional offers on behalf of third party marketing partners which we select; however, in these instances, we do NOT share your Protected Information with the third party marketing partner for purposes of the mailing; we do the mailing for them.  However, if you do click on any of the links to their websites or accept any of these promotional offers, your click-through information and any information that you provide in the process of registration or purchase will be transferred to these sites. We have no responsibility or liability for the policies and practices of these sites. You should be careful to review any privacy policies posted on any of these sites before providing information to them.


If you supply us with your phone number you may receive periodic pre-recorded messages from us with information specific to the site and required for the normal functioning of the site as well as for new products or services or upcoming events or offers from us. If you prefer not to receive periodic pre-recorded messages, you may opt-out by following the instructions in the message.


LINKS TO OTHER SITES; ONLINE ADS


This site may contain links to other websites with whom we have a business relationship.  These links may include online advertisements that we deem to be appropriate. If you do click on any of the links to their websites or accept any of their promotional offers, your click-through information and any information that you provide in the process of registration or purchase will be transferred to these sites.  We have no responsibility or liability for the policies and practices of these sites. You should be careful to review any privacy policies posted on any of these sites before providing information to them.


CHILDREN’S ONLINE POLICY


We do not knowingly collect personal information from children under the age of 13. If we learn that we have personal information on a child under the age of 13, we will delete that information from our systems. Riding For Women, LLC encourages parents to go online with their kids. Here are a few tips to help make a child’s online experience safer:

Teach kids never to give personal information, unless supervised by a parent or responsible adult. Includes name, address, phone, school, etc.


Know the sites your kids are visiting and which sites are appropriate.

Look for Web site privacy policies. Know how your child’s information is treated.

Check out the FTC’s site at http://www.ftc.gov/bcp/menus/consumer/data/child.shtm for more tips on protecting children’s privacy online.


We are committed to preserving online privacy for all of its website visitors, including children. This site is a general audience site.  Consistent with the Children’s Online Privacy Protection Act (COPPA), we will not knowingly collect any information from, or sell to, children under the age of 13.  If you are a parent or guardian who has discovered that your child under the age of 13 has submitted his or her personally identifiable information without your permission or consent, we will remove the information from our active list, at your request. To request the removal of your child’s information, please contact our site as provided below under “Contact Us”, and be sure to include in your message the same login information that your child submitted.


DATA RIGHTS


An EU resident has the following rights when it comes to their personal data:

You have the right to know whether we have your information.

You have the right to access any information we have about you.

You have the right to correct or update your information.

You have the right to unsubscribe from our marketing materials, whenever you choose.

You have the right to tell us not to process your data for marketing.

You have the right to withdraw consent to use your information. (This withdrawal does not retroactively affect the lawfulness of any processing, nor does it affect processing that does not rely on consent.)

You have the right to talk about your personal data with us.

You have the right to lodge a complaint if you think we’ve mishandled your data.

You have the right to make us delete any information you’ve consented to share.


EU VAT MOSS COMPLIANT

Effective date: January 1, 2015

Businesses who sell digital products to European customers need to charge VAT based on where their customers are based. This means for businesses outside the EU, but sell to EU customers also need to comply with the regulations. 

This VAT requirement is processed as follows:

SendOwl.com automatically charges the correct amount of tax for all EU transactions including rates for ebooks and audiobooks; SendOwl.com stores the evidence of buyer location for up to ten years as requested by the EU.

Riding For Women LLC submits quarterly VAT returns and pays tax.


LIMITATION OF LIABILITY


By participating in any of Riding For Women, LLC’s events, courses, teleseminars, or webinars, you accept the limits of liability resulting from inherent risks of equine activities. You are regarded as participant and limited by the Equine Inherent Risk Law VA Code Ann. 5 3.1­796.130 (1994).


Heather Beachum is a Guild Certified Feldenkrais Teacher® and you agree that by participating in the movement classes or training activities, you do so entirely at your own risk. You agree that you are voluntarily participating in these activities and assume all risks of injury, illness, or death.  You acknowledge that you have carefully read this the section “Limitation of Liability” and fully understand that it is a release of liability. You expressly agree to release and discharge Riding For Women, LLC and Heather Beachum from any and all claims or causes of action and you agree to voluntarily give up or waive any right that you may otherwise have to bring a legal action against Riding For Women, LLC and Heather Beachum for personal injury.

 

To the extent that statute or case law does not prohibit releases for negligence, this release is also for negligence.

Riding For Women, LLC, its subsidiaries, affiliates, licensors, service providers, content providers, employees, agents, officers, and directors will not be liable for any incidental, direct, indirect, punitive, actual, consequential, special, exemplary, or other damages, including loss of revenue or income, pain and suffering, emotional distress, or similar damages, even if Riding For Women, LLC has been advised of the possibility of such damages. In no event will the collective liability of Riding For Women, LLC and its subsidiaries, affiliates, licensors, service providers, content providers, employees, agents, officers, and directors, to any party (regardless of the form of action, whether in contract, tort, or otherwise) exceed the greater of $100 or the amount you have paid to Riding For Women, LLC for the applicable content, product or service out of which liability arose.


AUDIO/VOICE RELEASE


By participating in any of Riding For Women, LLC’s events, courses, teleseminars, or webinars, you understand that live events may be recorded. You agree that Riding For Women, LLC has the right and permission to use such recordings should they include your name, likeness, voice, biographical details, testimonial, or photograph for marketing, advertising or any other purpose in any media or format, online and/or offline, now or hereafter without further compensation, permission, or notification. You understand and agree that all recordings are the exclusive rights of Riding For Women, LLC and you will not ask for or expect compensation for the use of recordings or photographs in which you appear or speak. Riding For Women, LLC owns all rights of any audio, video, and/or photograph captured during any of our live events.


RESTRICTIONS ON USE


You may use this site for purposes expressly permitted by this site. You may not use this site for any other purpose, including any commercial purpose, without Riding For Women, LLC’s expressed prior written consent. For example, you may not (and may not authorize any other party to) co-brand this site, or frame this site, without the express prior written permission of an authorized representative of our company. For purposes of these Terms of Use, “co-branding” means to display a name, logo, trademark, or other means of attribution or identification of any party in such a manner as is reasonably likely to give a user the impression that such other party has the right to display, publish, or distribute this site or content accessible within this site.


PROPRIETARY INFORMATION


The material and content (hereinafter referred to as the “Content”) accessible from this site, and any other website owned, operated, licensed, or controlled by Riding For Women, LLC is the proprietary information of Riding For Women, LLC or the party that provided the Content to us, and Riding For Women, LLC or the party that provided the Content to Riding For Women, LLC retains all right, title, and interest in the Content. Accordingly, the Content may not be copied, distributed, republished, uploaded, posted, or transmitted in any way without the prior written consent of Riding For Women, LLC, or unless authorized in writing elsewhere on our site, except that you may print out a copy of the Content solely for your personal use. In doing so, you may not remove or alter, or cause to be removed or altered, any copyright, trademark, trade name, service mark, or any other proprietary notice or legend appearing on any of the Content. Modification or use of the Content except as expressly provided in these Terms of Use violates Riding For Women, LLC’s intellectual property rights. Neither title nor intellectual property rights are transferred to you by access to this site.


DISCLAIMERS


The information, services, products, claims, seminar topics, and materials on our websites are provided “as is” and without warranties of any kind, either expressed or implied. We disclaim all warranties, expressed or implied, including but not limited to implied effectiveness of the ideas or success strategies listed on this site as well as those that are provided in our products or to our participants in our online trainings and at our events. The only exception is the guarantees of satisfaction that are clearly labeled guarantees within our websites. We do not warrant that any functions contained in the websites will be uninterrupted or error-free, that defects will be corrected, or that the websites or the server that makes them available are free of viruses or other harmful components. We do not warrant or make any representations regarding the use or the results of the use of the services, products, information or materials in our websites in terms of their correctness, accuracy, reliability, or otherwise. You assume the entire cost of all necessary servicing, repair or correction to your system. Applicable law may not allow the exclusion of implied warranties, so the above exclusion may not apply to you. We do not endorse, warrant or guarantee any speakers, products or services offered on the our websites or those we link to. We are not a party to, and do not monitor, any transaction between users and third party providers of products or services.


ACCEPTANCE OF THIS PRIVACY POLICY AND TERMS


By using this site, our products and services, you are indicating your acknowledgment and acceptance of these terms of use to Riding For Women LLC in accordance with this Privacy Policy. These terms of use are subject to change at any time. Your use of this site, or our products and services, after such changes are implemented constitutes your acknowledgment and acceptance of the changes. Please consult these terms of use regularly for updates.


CONTACT US


If you have any questions regarding this Privacy Policy, please contact the owner and operator of this website business at:


Heather Beachum

Riding For Women, LLC

PO Box 157

The Plains, VA 20198

Heather@HeatherBeachum.com


Copyright 2018, Riding For Women

Created with Thrive Architect